A complete PMF row consists of eight distinct, interconnected components:

 

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PMF Component

Core Question & Operational Rule

1

Expected Results

What change are we measuring? Derived directly from the Logic Model.

2

Indicators

What evidence shows progress toward results (2-3 per outcome, 1-2 per output)?

3

Baseline Data

What is our starting value or condition before implementation begins?

4

Targets

What specific value do we aim to reach by year-one and project end?

5

Data Sources

Where does the evidence live (Primary vs. Secondary sources)?

6

Data Collection Methods

Which tool will gather the data (Surveys, FGDs, Interviews, Records)?

7

Frequency

How often will data be collected (Monthly, Quarterly, Annually)?

8

Responsibility

Who collects it? (Assigned by job title, e.g., “MEAL Officer”, not a name).

 

Component Breakdown & Operational Rules:

  1. Expected Results: Must be copied verbatim from the project’s Logic Model, never paraphrased or reworded for different audiences. It includes both direct outputs (e.g., goods or services delivered) and outcomes (e.g., shifts in behavior, skills, or decision-making power).
  2. Indicators: Quantitative and qualitative measures that track results rather than activity delivery.
  3. Baseline Data: The starting reference point collected prior to or at the start of implementation. Baselines must be disaggregated by age, location, and disability status to prevent hiding equity gaps behind overall averages.
  4. Targets: The intended future values based directly on baseline evidence. End-of-project targets are required, while annual interim targets are strongly recommended to allow timely course corrections.
  5. Data Sources: Divided into Primary sources (direct data from beneficiaries via surveys, interviews, or focus groups) and Secondary sources (existing partner databases or government records). Using multiple sources strengthens evidence triangulation.
  6. Data Collection Methods: Tailored methods fitted to the indicator type—attendance records work well for quantitative counts, whereas interviews or Focus Group Discussions (FGDs) are required for qualitative perceptions.
  7. Frequency: Defines the operational collection schedule.
  8. Responsibility: Must be assigned by position or job title (e.g., “MEAL Officer” or “Programme Officer”), never by an individual’s personal name. Assigning by title ensures the PMF survives staff transitions without breaking accountability.
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